Industry Expert Joins Business Travel Startup tagtu To Accelerate Corporate Travel Purpose
June 18th 2024, Berlin – tagtu, the technology startup on a mission to amplify business trip purpose, has announced the addition of industry expert, Paul Tilstone, as an advisor to the company.
Paul Tilstone is founder of travel management supplier consultancy, temoji, and his previous experience of nearly 30 years includes time as CEO of the Institute of Travel Management (ITM) in the UK, SVP Global Development at the Global Business Travel Association (GBTA) and co-founder of leading consultancy FESTIVE ROAD.
His role at tagtu is to provide guidance on the industry, product and Go-to-Market over the next two years to help bring the company, founded by Michael Friedrich and Maxim Kahlert in 2021, from a minimal viable proposition (MVP) to delivering for clients.
Speaking about his role as an advisor, Paul Tilstone said,” I met Michael in Berlin in 2022 at GBTA as we emerged from the pandemic. We’ve stayed in contact ever since and I’ve been so impressed with the company’s dedication to their mission. If every company used tagtu’s technology to amplify the purpose of each trip, our sector would bring more value to the corporations our industry serves for every gram of carbon and Euro spent. Supporting them fits with my goal to better define the value of business travel ahead of the pressures we will see in the next few years, especially in Europe.”
Tagtu’s approach merges trip planning with business data to enhance the purpose and value of each trip, with a keen focus on sustainability and productivity.
Michael Friedrich about Tilstone’s appointment, “Paul was such a natural fit to our work and culture. We have the same objective: to measure and amplify the value of business travel. We’re at a really exciting stage, with confidential conversations with a number of potential enterprise customers. Paul’s knowledge and network will be invaluable to us at this stage.”
About tagtu
Tagtu is a business travel platform dedicated to maximizing the value of corporate travel. Founded in 2021 by Michael Friedrich and Maxim Kahlert in Berlin, tagtu was inspired by the founders’ simple yet powerful realization during their own business trips: “Why don’t we try to achieve more on this trip to make the most of it?” tagtu helps organizations plan and manage business trips more efficiently, ensuring each trip is purposeful and contributes to success while keeping sustainability in mind. Learn more at www.tagtu.com.
About Paul Tilstone
Paul Tilstone began his career 30 years ago in sales and marketing within Travel Management Companies. In 2005, he became the CEO of the UK & Ireland’s Institute of Travel Management (ITM). He launched the Global Business Travel Association (GBTA) in Europe in 2010 and later served as SVP Global Development, focusing on expanding GBTA’s presence outside the USA. Paul co-founded the specialist consultancy FESTIVE ROAD and is the founder of the travel and meetings supplier consultancy, temoji. Recognized as one of the world’s top 25 business travel industry influencers twice by Business Travel News, USA, Paul brings extensive expertise and insight to his advisory role at tagtu. Learn more at www.temoji.consulting.