tagtu | Business Travel Planning Platform

About Us – tagtu

About tagtu

Our vision & mission

We believe that building and maintaining meaningful connections with colleagues, customers and partners is at the core of business.

Our mission is to enable travellers to plan the best possible business trip every time.
About tagtu

Our story

tagtu was founded in 2021 by Michael Friedrich and Maxim Kahlert in Berlin. The initial idea was born more than 15 years ago and took shape over the years.

The more we spoke with business travellers and organizations recognizing the need for more efficient and sustainable travel, the more it became clear that building this platform needed to happen. 😉


It all starts with trust.

We've know and worked with each other for years - now is the time to build the next generation business travel platform focused on value and purpose instead of costs.

Our values

People centricity

Behind every process is a human being. Intrinsic motivation is the best driver to foster greater engagement & improved growth.


Be respectful, truthful and confident but never arrogant. Everybody is important. This is key to creating a culture of innovation.


We like to laugh and don't take ourselves too seriously.


Michael Friedrich

Product & Sales
~20 years in international sales, 8+ years startup B2B sales, leading tech teams & Business Traveller.

Maxim Kahlert

Branding & UX Design
~10 years experience in design & building UI/UX, seasoned entrepreneur & Business Traveller.

Company advisors

Paul Tilstone

Strategy & Go To Market
Paul Tilstone has nearly 30 years of experience in the business travel industry and includes time as CEO of the Institute of Travel Management (ITM) in the UK, SVP Global Development at the Global Business Travel Association (GBTA) and co-founder of leading consultancy FESTIVE ROAD. 
Chief Product Officer Reuben Tozman

Reuben Tozman

Reuben Tozman held executive positions in some of Toronto's fastest growing startups as well as multi billion dollar public companies. His experience includes Chief Product Officer at Enghouse Interactive, Chief Operating and Product Officer at NexTechAR, VP of product for Shutterstock and VP of global client services and customer success at ScribbleLive.

Mael Roth

Marketing & Operations
Mael Roth has 10+ years of marketing experience for technology & SaaS startups & scale ups including leadership positions.

Ole Brodersen

Data & AI Specialist
Ole is an expert on Deep Tech, Big Data / Data Analysis and Artificial Intelligence.

Ready to take your business travel to the next level?